Persona: Diego — Franchisee / Operator — multi-truck veteran (archetype) · Toronto · 4 years

VOIC-DIEG-0001He talks like an operator, not a marketer — plain, specific, grounded in real numbers and real markets, generous toward HQ and quick to head off the 'complainer' label before he makes a point. He credits what works (the food, the supply chain, the support team that fixed his ticket) before he names what doesn't, and he frames every gap as...