BB-INT006 — Aisha Thompson

Participant recruited through franchisee panel. Eight months into her franchise, operating in the Junction Triangle neighbourhood of Toronto. Previously worked in community social services for twelve years. Career change into food entrepreneurship was intentional and researched but the reality of operations has been harder than anticipated. Has used the... Can you tell me about your path to BorderBlend? I spent twelve years in community social work. I loved the work but I wanted to do something more tangible — build something I owned. I researched food truck franchises for about eight months before I signed. BorderBlend was the one that felt like it had substance — the food wasn't generic, the brand had a real identity, the financials I modelled looked...