What is OmnichannelX?
OmnichannelX is a cross-disciplinary event and community for marketers, content specialists, commercial and service teams. It is for everyone who needs to tackle today’s content and communication challenges using multiple touch-points.
The 2019 Omnichannel Conference is for people who want to deliver omnichannel experiences that build lasting audience relationships and a sustainable return on investment.
What is omnichannel?
Omnichannel is an integrated way of thinking about people’s relationships with organisations. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate, building a coherent, evolving, cross-channel experience.
You don’t need to be on all the channels – but all the channels you’re on need to work together.
Why attend OmnichannelX?
OmnichannelX is a different kind of event that addresses the elephant in the room: organisations of all sizes can and must deliver significantly better experiences using their full range of touch-points, but few are organised to or understand how to do so.
To help, we put users and customers firmly at the centre of the conversation, and ask: “How can a complex organisation work together to build a better relationship with audiences, across the customer lifecycle?”
Topics
Join diverse, global thought-leaders January 30th to February 1st, 2019 at the venue Park Plaza Amsterdam Airport to learn about optimising your omnichannel:
- content strategy
- user experience and service design
- content marketing
- systems, platform and data strategies
- artificial intelligence and machine learning, and
- much, much more.
Read our full omnichannel topic framework here.
Featured Speakers
Brands speaking at OmnichannelX 2019
Latest blog articles
A quick interview with IBM’s Michael Priestley on omnichannel content strategy for marketing
Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM’s experiences going omnichannel.
Bouke Vlierhuis spotlight: 7 questions on omnichannel success
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Cisco’s Jenny Hooks answers 10 questions on omnichannel marketing, content strategy and cross-channel experience
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omni in a complex business context.
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