Omnichannel articles
Welcome to the omnichannel blog
The OmnichannelX blog is your go-to space shedding light on the complex world of omnichannel strategies and practices. It’s crafted for those of you passionate about merging content, design, governance, and systems to craft seamless user experiences that stand out.
It’s not just you. Omnichannel in pharma is actually really hard. In this series of posts, I’m going to break down different areas like content complexity, content reusability, data integration, and more. These insights are gleaned ...
A headless content management system (CMS) can deliver a better ROI for your business, regardless of your industry or department, by enabling you to: Create, reuse, and manage discrete components of structured content rather ...
For decades, our mental model of computers has been of them being the reference object of total reliability — give a computer the same inputs 1000 times and you’ll get the same output 1000 ...
Noz Urbina and Bouke Vlierhuis examine how AI has shattered the traditional content workflow, revealing that creation was never the real problem – it was just hiding all the other broken processes.
Discover why AI is already a commodity and how to create real business value. Lasse Rindom shares insights from 67 podcast episodes on successful AI adoption.
Explore the current AI bubble, its parallels with the .com bubble, and why this phase is essential for future innovation. Understand the stages of hype, investment, reality checks, and eventual integration, as well as the ethical considerations and societal impacts of AI's rapid advancement.
A knowledge graph connects data across a business, uncovering relationships, enhancing search, and powering AI-driven services. It improves decision-making, automates recommendations, and personalizes customer experiences, helping businesses unlock the full potential of their data.
Learn how pharma brands like Lilly, Roche, Novo Nordisk & more have achieved ROI & CX benefits while reducing cost and risks.
Discover 3 key developments in digital content that have reshaped how Crossphase works, spanning digital domains where their model excels. Learn how their skillset model applies to hiring, assembling, and developing teams. Enhance your team's capabilities and stay ahead in the digital age.
To understand the connection between content operations and omnichannel delivery, we first need to look at both concepts. Once we do that, we can then look at the connection points and interdependencies between the two disciplines.
In OmnichannelX's first-ever livestream interview, Christoph Trappe of AuthenticStoryTelling.net and Noz Urbina, OmnichannelX Programme Director will discuss how we can become too specialised in design and content and what's holding brands back from omnichannel success?
Find out where your KM is now and how to move forward using this unique Self-Assessment, leveraging Enterprise Knowledge unique KM Benchmark, built on the analysis of hundreds of organisations.
Take this Enterprise AI readiness assessment based on real project experiences and data from Enterprise Knowledge.
Learn how Sarah Richards used the discipline of content design to take a site from 75,000 to 3,000 pages and managed to better connect to users at the same.
Gain a new perspective on knowledge content by chatting live on Twitter with OmnichannelX speaker and knowledge strategy specialist, Patrick Bosek. June 2, 10:00 AM Eastern Daylight Time / 4:00 PM, Central European Time, 2020
Discuss common difficulties in organisational workflows and teaming structures that hold brands back from omnichannel success LIVE on Twitter with Tim Hanse, principal consultant at Crossphase, an agency of content specialists. Follow the latest #OmniXConf Tweets June 4th, 2020 at 4:00pm to participate.
Podcast Ep. 8: Noz Urbina talks with Sarah Richards, founder of the Content Design movement, about how content design reset the conversation about the role of content and content professionals within the entire UK government.
Cruce Saunders and Noz Urbina explore how content structure can shape omnichannel enterprise publishing and the organisational structures that support it.
Learn how to align internal visions on digital success using personas, customer journeys, and design thinking.
Een gesprek met Tim Hanse en Tjeerd Schopman, over wat en wie je nodig hebt voor omnichannel-succes.
Twitter Chat: May 15, 2:30 PM-3:30 PM, Central European Time, 2020
How do you show customers you’re there in a crisis without being tone-deaf, inauthentic, or creepy? Yuri Vedenin is the founder of UXPressia and is on the same ...
Forrester Senior Analyst Mark Grannan talks "Agile CMS" and how it enables Content-as-a-Service for all channels from a single, central hub.
Design thought-leader Chris Avore & Content Strategy specialist Matt Grocki discuss operationalising your omnichannel efforts.
Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
Gina Balarin talks about how to get customers telling their success stories by delivering great omnichannel experiences across the customer lifecycle.
Are traditional content inventories a necessity of content projects? David Hobbs, author of the "Website Migration Handbook", shows us more strategy and visual approaches.
Forrester's Senior analyst Ryan Skinner answers 10 questions on omnichannel strategy for your enterprise.
Margot Bloomstein and Noz Urbina discuss brand trust and the human factors involved in achieving it in an omnichannel environment.
Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM's experiences going omnichannel.
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omnichannel in a complex business context.
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Forrester's Ryan Skinner shares a wide range of insights he's developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of "going digital".
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.
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