BB-INT003 — Beatriz Santos

Participant is the largest-scale operator in the study (3 trucks) and the most experienced. Has been with BorderBlend since near the beginning of the Vancouver expansion. Operates trucks in three distinct Vancouver locations: downtown commercial, a university campus area, and the West End neighbourhood. Different challenges at scale — manages a small team... Five years and three trucks — walk me through how you got here. Started with one truck downtown. First year was the usual chaos — permits, equipment issues, learning what sells in the location. By year two I was profitable and started thinking about a second location. I found the university site, which is completely different: younger crowd, more adventurous about the fusion items, lower average spend but very high...