“UX Research and Service Design for Enterprise”

Through UX research, we have the chance to improve bad enterprise software. I will talk about how to take research to new heights, by applying mixed methods and by modifying the traditional Service Design Blueprint, to suite alternative research needs and how this can make any project infinitely better.

Many of us have worked on some pretty poorly designed enterprise software. As UX professionals, we must fight for those who suffer through that experience for hours on end at work. I am going to share a case study where I applied user research methods and Service Design principles to improve the report-making process. My quest for a better customer report goes through a variety of research methods to uncover gaps and opportunities. Going from low-fidelity analysis to improvement recommendations, I show people how they can think outside of the box of a traditional Service Design Blueprint to make any project profoundly better. Using mixed methods in creative ways can be applied to projects outside of the consumer-facing UX world.