People, stories, data, and delight – get real for success in omnichannel teams
Omnichannel Podcast Episode 4
Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer’s stories better.
Stories inherently transcend channels and departments by addressing to overall brand/customer relationship.
And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels.
What you’ll learn
- How to create success in omnichannel teams through people, stories, data, and customer delight
- The importance of storytelling in building strong customer relationships across channels
- How stories transcend channels and departments, strengthening brand-customer connections
- The role of customer experiences across all stages of the lifecycle in shaping compelling stories
- Practical strategies for improving customer experiences to foster better storytelling.
Spotify
Apple
Google
Amazon
Gina Balarin
Verballistics