Omnichannel conference speaker

Gina Balarin

Gina Balarin

Verballistics
Founder and Director
@GBalarin

Gina Balarin isn’t just an inspirational speaker, storyteller and B2B marketing leader, she is an MCIM Chartered Marketer, with an MEd in Management Communication and a member of the Professional Speaking Association. The author of The Secret Army: Leadership, Marketing and the Power of People and many, many other texts too numerous to mention, Gina’s goal is to magnify the impact of her clients’ influence through her expert guiding hand, visionary consultancy, and authentic storytelling prowess.

Gina Ballerina (as she has often been called) is a TEDx and keynote speaker who combines a big brain and a big personality in one very little package (she’s technically half a centimetre short of 5 foot). When she isn’t being a customer and content marketer, storyteller, trainer, mentor and coach she provides Stories as a Service to companies who have happy customers, but aren’t sure how using their stories can build better, more profitable businesses. And does Zumba. And drinks gin.



Fun Fact

I once worked as a magician's assistant.


Omnichannel Conference 2021 session(s)

Presentation

Additional content

[Webinar] Stories as a Service – An Omnichannel Marketing Strategy
Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.

[Podcast] – People, stories, data, and delight
In this episode, Gina Balarin talks us through improving our use of Personas for better UX, and how she brings authentic, human, and engaging customer stories to the sometimes nebulous or dry world of B2B (primarily software) marketing. Stories transcend channels and departments by addressing the overall brand/customer relationship.  And customers can’t tell good stories if they haven’t had good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?