Operationalising your omnichannel strategy
Omnichannel Podcast Episode 6
Design thought leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts.
In this session, we look at questions like:
- How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way?
- Does omnichannel strategy implementation need to turn your whole organisation upside down?
- What role do executives and leadership play in improving omnichannel customer experience?
- How technical does a content or design practitioner need to be?
- And, many more.
What you’ll learn
- How to effectively research diverse stakeholders involved in omnichannel strategies
- The role of brainstorming and workshops in modern omnichannel efforts
- Whether implementing omnichannel strategies requires large-scale organizational changes
- The importance of executive leadership in enhancing omnichannel customer experiences
- The level of technical expertise required for content and design practitioners in omnichannel environments
- Insights into operationalizing omnichannel strategies for success across various teams and channels.
Spotify
Apple
Google
Amazon
Mark Grannan
Forrester Research
Matthew Grocki
Grass Fed Content