Omnichannel Speaker
Mark Grannan
Senior Analyst
At Forrester Research, Mark focuses on product strategy for categories including web CMS, site search, portal, and web performance; and solving digital customer experience dilemmas faced by enterprise organizations. Specifically, he researches, writes, speaks and consults to mutually benefit both needs.
In former lives, Mark worked with math and stats geniuses at a quantitative mutual fund; was crew on private yachts; and worked with amazing architects at a small firm in Boston.
Learn more on LinkedIn
Additional content
Agile CMS: Forrester's omnichannel CMS approach for a new era (w transcript)
Forrester Senior Analyst Mark Grannan talks "Agile CMS" and how it enables Content-as-a-Service for all channels from a single, central hub.
Other Resources
Podcast: Agile CMS: Forrester’s omnichannel CMS approach for a new era (w transcript)
Mark Grannan takes us through their new term “Agile CMS” and how it enables Content-as-a-Service for all channels from a single, central hub.
Blog post: Does Unicorn-Level Funding Signal That The New Era Of CMS Has Arrived?
Are we at the end of CMS as we know it? Forrester’s call late last year around the rise of Agile CMS indicates yes. But does that indicate the end of the road for certain vendors in this sector?
Blog post: A Tantalizing Sequel To Web CMS Is Coming Soon
Mark unveils the result of months of research and the concept of Agile CMS – the future of omnichannel content management.
Blog post: A Content Strategy Tale — Good Bridges Make Good Neighbors
Bridge the gap between customer understanding (i.e., the marketing side of the house) and technical execution (i.e., the corporate IT side of the house). An age-old problem, connecting these two camps is easier said than done. Mark offers some advice.