Dirty Secrets: Enterprise Content and AI
Omnichannel Podcast Episode 2
Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, addresses topics ranging from the challenges around organizational silos that most organizations deal with every day to how to prepare for AI to keep ahead of the curve in years to come.
Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar Forrester group researching personalization initiatives.
What you’ll learn
- The challenges of organizational silos and their impact on B2C marketing
- How to prepare for AI and stay ahead of the curve in the coming years
- Insights from Forrester’s cross-disciplinary research on content strategy
- The role of personalization initiatives in marketing success
- Strategies for breaking down silos to create more cohesive and efficient business practices
- How content, personalization, and AI intersect to drive future success in digital marketing.
Spotify
Apple
Google
Amazon
Ryan Skinner
Forrester, UK