Omnichannel conference speaker
Based in London, Ryan primarily contributes to Forrester's offerings for B2C marketing professionals. He analyzes how marketers should pivot from campaign- and channel-focused strategies to content- and customer-focused ones. In this context, Ryan leads Forrester’s research on content marketing, content strategy, customer engagement, and content intelligence for marketers.
This work has naturally led to other areas of focus, such as agile marketing, customer experience, native advertising, and brand narratives. In workshops, speeches, and consulting assignments, Ryan has advised large consumer brands in the US and Europe on their efforts to engage with customers across channels. Further, he advises marketing leaders on a variety of technology and service provider decisions that relate to content and customer engagement.
Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar group researching personalization initiatives.
I write poetry, badly (as one does).
Thought-leader interview (34 min) with text transcript
Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester sits down for a fireside chat with Noz Urbina. Don’t miss this chance to hear his perspective on what you can do to improve your content strategy, customer focus, and deliver better experiences to customers.
Blog post: Let’s Talk Omnichannel Content At OmnichannelX
Ryan talks about his recent experiences discussing omnichannel with big brands and announces his talk at OmnichannelX 2019.
Whitepaper: Omnichannel Strategies Demand A New Content Approach
Ryan was a lead analyst on the recently published Forrester report on how to set up content strategies for omnichannel. Learn about what your team needs to know, because technology can’t do it for you!
Webinar: Prepare Your Content For Omnichannel Execution
This session provides marketing and technology leaders with the core concepts and building blocks they’ll need to make their content – and the teams, processes, and systems behind it – truly ready for omnichannel customer experience.