2020: Omnichannel presentation

Content design 101: Resetting the conversation around content

Sarah will talk about content design, a user-centered content discipline that shows how an entire organisation can run from one bank of user stories. This means all channels and communications are fast, efficient and coherent.

Sarah will share examples and experience from working with governments and organisations from around the world including how user journey mapping can show you gaps and opportunities and how a single word can break a user experience.

 

What you’ll learn


  • How to apply the techniques of content design to your own work.