Omnichannel Conference 2019 Speaker
Dr. Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for the Content Marketing Institute and TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers.
His publications include "The GDPR Launches a New Era For Customer Experience Management," "Content Marketing In the Digital Driver's Seat," and "Deliver Peak Experiences With Interactive Content.”
Prior to DCG, Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.
Omnichannel Conference 2019 session(s)
[Presentation] – The GDPR meets omnichannel: Trainwreck or golden opportunity?
When: 13:15 – Friday, February 01
Where: Victor restaurant
Blog post: The real story (and the real story) about the Google GDPR fine
The “massive” €50 million ($57 million) fine is driving the press coverage, but there are far more significant aspects of the French data protection authority (CNIL) finding that Google is in violation of the GDPR. Far from a case of the Euro bureaucrats throwing stones at a US tech giant, the finding has implications for virtually anyone covered by the GDPR.
Blog post: Welcome to the era of “beg data”
For about the last decade, under the banners of personalization, targeting, relevance, and customer-centricity, marketers and customer experience professionals have been encouraged — and in most cases allowed — to grab personal data wherever they could find it, do with it as they pleased, and freely sell it on to the next party that might care to extract an ounce of value. That’s over. Now what?
White paper: Promise & Permission: The Role of Trust in the New Data Economy
The combination of consumer resistance and regulatory constraints mark a fundamental turning point in how companies process data, create experiences, and build long-term relationships. In the emerging new data economy, marketers and other customer experience teams will be on the front lines of a competitive battle for the rich personal data required to fuel and sustain the relevant experiences consumers demand.