Omnichannel Speaker

Timi Stoop-Alcala is a senior product owner in the knowledge management team at IKEA. She leads the development of the Ingka Group’s semantic capability for retail range management.

Together with her team, Timi builds the knowledge infrastructure and semantic products that turn information into reusable, recombinable building blocks, helping teams work with home-furnishing knowledge in more connected and flexible ways.

Timi’s experience brings together product management, content strategy, knowledge management, and systems thinking. As IKEA’s first principal content strategist, she helped shape the role and supported teams in developing content models and structured content that could work consistently across systems, channels, and markets.

Timi’s goal is to help teams fall in love with semantic capabilities by making them feel simple, accessible, fit-for-purpose, and worth adopting. She brings people together around shared needs and helps turn complex ideas into practical products and ways of working.