Consumer Social Media Mentions

Platform: Instagram Sentiment: P Context: Photo post of smoked brisket taco with a plate of chips. Caption (paraphrase): "This brisket taco from BorderBlend hits every time. Don't sleep on the salsa verde. It's the best part." Engagement: High (relative to account size) Signal: "Every time" and consistency language appears frequently in positive organic... Platform: TikTok Sentiment: P Context: Short video of person receiving order at window, unwrapping taco, first bite. Caption: "I wasn't expecting it to be this good. The brisket is actually smoked. You can taste it." Engagement: High Signal: "I wasn't expecting it to be this good" is a recurring organic discovery frame — consistent with Thomas Hardy... Platform: Instagram Sentiment: N Context: Comment on BorderBlend's national account post. Comment: "Why does the Montreal location barely post? I literally can't tell if you're open." Response from brand: None observed. Signal: Local account dormancy complaint with explicit...