Market research — BorderBlend

Canada's street-food and mobile-food sector — food trucks, carts, and festival/event vending — is estimated at $1.19B in 2025, having fully recovered from pandemic-era disruption and now running roughly 14% above its 2019 baseline in real terms. MR-C08 [MR-REF01] Mobile food has been the standout rebound story within foodservice: active permitted vendor... Within this category, Mexican-rooted cuisine is the clear momentum leader. Tacos, burritos, and related formats now anchor an estimated 21% of active mobile menus nationally, and Mexican has been the fastest cuisine to add net-new units for three consecutive years. MR-C10 [MR-REF02] Consumer demand is broad rather than niche: 58% of Canadian adults report... Fusion is the defining strategic story of the 2026 market. An estimated 24% of new food-truck launches in major Canadian metros in 2025 led with an explicit fusion concept — Korean-Mexican, Filipino-Mexican, barbecue-Mexican, plant-forward — up from just 9% in 2021. MR-C12...