BorderBlend Company Factsheet

BorderBlend began in Toronto with a chef-founder, Sol Reyes, who kept a backyard smoker running all weekend and had a standing weakness for the tacos of northern Mexico — carne asada off a hot comal, slow barbacoa, a salsa verde worth driving for. The two obsessions collided one summer: what if the patience of real Texas-style smoke met the craft of a... From there the growth followed the crowds. BorderBlend worked the festival and event circuit hard — letting people discover the food in the moment rather than through advertising — then converted that momentum into a franchise model. Six-odd years on, that first truck has become 27, run by independent operators in five cities, still anchored to the same... Vision: To be Canada's defining street-food brand — the one that proved a taco truck can out-craft the restaurant without losing the joy, the speed, or the street.