BB-INT018 — Sofia Tremblay

Recruited through the Montreal consumer panel with a nightlife/creative-scene screen. Sofia is a working DJ — plays club and warehouse nights across the Plateau and Mile End — and sits squarely in the after-venue food crowd the late-night archetype is built around. Bilingual, francophone first, code-switches naturally. Flagged during screening that... Thanks for making time before your set. Maybe start with — how did you first come across BorderBlend? [pause] Word of mouth, first. Which is... the only way anything reaches me, honestly. A friend — she does lighting for a lot of the nights I play — she'd been to the truck after a show and she wouldn't shut up about the brisket. And in my world, that's the real signal, tsé. Not an ad. Somebody in the scene saying "non, but actually, go." [pause] Then I...