BB-INT014 — Nadia Haddad

Recruited through the B2B/catering side of the consumer panel — flagged specifically because she books group and catering orders rather than buying for herself. Nadia runs office operations for a roughly 30-person team at an energy-services firm in Calgary and has ordered BorderBlend for team lunches and a couple of larger client events over the past year... Thanks for making the time, Nadia. Maybe start with how BorderBlend first landed on your radar? Okay so — here's the thing, I didn't find them the way a normal person finds a taco truck. [laughs] I find everything through logistics. We had a team offsite last spring, downtown, and one of our engineers said "there's a truck that parks by the LRT, the brisket one, you have to." And I'm the person who has to feed thirty people, so I don't just go try it...