BB-INT008 — Priya Sharma

Participant recruited through consumer panel. Toronto-based, frequents a specific BorderBlend truck near her workplace. Has posted TikTok content featuring BorderBlend twice (organically, not sponsored). Active TikTok creator with approximately 4,200 followers — modest following but strong engagement. Works in UX design. Describes herself as "genuinely... Probably two to three times a week. [laughs] I know that sounds like a lot. There's a truck near my office in the design district. Lunch is solved when I know that truck is around. I'm basically a regular — the person at the window knows my order. It depends on the day. I always get the smoked brisket as a baseline. Sometimes I'll add the Korean-style chicken or the plant-based option if I'm going lighter. The salsa verde is the thing — I put it on everything. If they ever took that off I'd be upset.