BB-INT007 — Jasmine Oduro

Participant recruited through consumer panel. Regular BorderBlend customer — describes visiting approximately twice a month. Works in marketing at a nonprofit. Active on Instagram. Has posted photos of BorderBlend food at least four times in the past year. Engaged with the brand's Instagram account (follows, occasionally comments). Describes herself as "a... Instagram. Someone I follow posted a photo of the smoked brisket taco — it was a really good photo, very specific, not the generic overhead shot. Just a close-up of the taco on the wrapper, you could see the texture of the brisket and the brightness of the salsa. I saved it, looked up the account, found the nearest truck, went that weekend. It delivered. That's honestly not always the case — a lot of food looks better on Instagram than it tastes. The brisket was genuinely good. The pickled onions. The tortilla quality, which people don't always think about. I took my own photos that day and posted them.