Consumer App Search Logs

Source type: Search log Period: 90 days (Q3) Platform: BorderBlend consumer app (iOS and Android) and web ordering at borderblend.ca Total sessions analysed: Approximately 31,000 sessions including a search or browse event Methodology: Top terms extracted and grouped by intent cluster. Drop-off points noted at key funnel stages. App and web sessions... The consumer app and web ordering flow reveals a gap between user intent and available functionality. The most-searched terms fall into two categories: operational (is the truck open, where is it) and decisional (what should I order, is this item available). Both categories represent live, real-time intent that the current platform handles poorly —... Drop-off data shows the most significant funnel abandonment occurring at the "select location" step, suggesting that the inability to confirm whether a specific truck is currently operating is causing order abandonment before checkout.