The future of content is headless – real life insights from the life of a content marketer

The exponential growth of different digital channels and omnichannel publishing, coupled with the growing importance of content as the building-block of digital experiences, have led to a never-before-seen emphasis on the issues surrounding the creation and management of content.

Legacy management systems struggle to keep up with the pace of emerging digital touchpoints and end up as contributors to the very same problems they were meant to solve.

Drawing from personal experiences in content marketing, this session explores the most crucial problems, addresses them by defining their root cause, and aims to offer a substantial solution.