Rewiring the enterprise to deliver omnichannel content

Success with omnichannel content requires the ability to operate at scale. To make use of structured content, AI, and automation, enterprises need a solid operational foundation that embraces modern practices such as headless content management, APIs, and microservices.

Learn how using a Content as a Service approach supports the orchestration of omnichannel content by connecting content with enterprise teams and customers. This talk will explain and give examples of how enterprises use CaaS to enable
• Connected operations: coordinating multiple teams and managing the entire content lifecyle
• Connected content assets: managing UI and product content in conjunction with marketing and support content
• Connected technology: where content works seamlessly with ERP and Product Information Management data
• Connected channels and touchpoints: served from a unified delivery source