Forging New Relationships
As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through livestreaming, you can build audience trust and participation in real time.
We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.
Livestreams, Content Creation, and You
Livestreamed content can be used to build content among many different channels, and this can start from the beginning of the content creation process. For example, instead of private informational interviews with subject matter experts, why not livestream your discussion for your target audiences? From there, that content can be published as a podcast, turned into articles, email campaigns, and other formats.
You can listen to this podcast here, or on Spotify or Apple Podcasts.
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About Cristoph Trappe, ChristophTrappe.com
Christoph has worked in a variety of verticals and with a mix of businesses – including startups and established companies and his experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies, and production, to drive results.
Today, he’s a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketers. His blog has been listed as a valuable resource in the marketing industry. He’s a top 5 percent podcaster.