Why attend OmnichannelX?

Strong omnichannel relationships are something most organisations want, but few know how to build them effectively. In the words of the legendary marketer David Ogilvy, “If you want to get ahead in your agency, become an expert in something no one else knows anything about.”

Forget your job title for a moment. There are already lots of conferences organised around job titles, and they all talk about being customer-centric, but this is your first chance to attend a conference organised around the customer.

OmnichannelX is about the challenge that we – digital content strategists & content marketers, designers, marketing strategists, digital developers, or the other jobs related to communications – are all collectively trying to get done: delivering excellent experiences to our audiences that deliver lasting ROI. It’s where content strategy meets design, and just enough technical understanding, to help you create greatness.

How do I get my manager to approve my request?

If your organisation is trying to…

...get ahead of the tidal wave of new content demands
You can say:

“This conference is the biggest concentration of omnichannel case-studies in the world. That means there’s nowhere better to learn how to tackle the new challenges facing us.”

“There are so many communications channels open to us these days. Maybe we’re letting some great opportunities slip through the cracks. It looks like this conference can help us identify some potential problems before things get expensive.”

“Attending will help me take my skills beyond just websites – I’ll be able to help with print, chatbots, and channels we’re not even considering yet!”

Some stats to get you thinking
  • B2C: 87% of retailers agree that an omnichannel marketing strategy is critical or very important to their success (Brightpearl)
  • B2B: B2B customers use ~6 different channels throughout the decision journey and ~65% will come away frustrated by inconsistent experiences. (McKinsey)
...drive increased engagement and revenue
You can say:

“This conference will help us keep our voice consistent, our messages and story straight, and our content up-to-date – on multiple channels”

“The speakers at this event can show us how to improve engagement and drive action, moving users’ journeys forward using all – or at least more – of our channels together”

“We’ll be able to share more of our market understanding across projects and teams, so we can apply insights across our business”

“Cross-channel issues frustrate our users and make us look unprofessional. We could learn how to stop that from happening!”

Some stats to get you thinking
  • Campaigns integrating 4 or more digital channels will outperform single or dual-channel campaigns by 300%. (Gartner Research)
  • Between 2012 and 2014, the number of 18 to 34-year-old B2B researchers increased by 70% to 49% (and it’s only trended upwards since then). Is your business ready for these omnichannel digital natives?  (Google)
  • Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
...improve processes and drive efficiencies
You can say:

“We’ll learn to stop creating redundant, duplicate, costly content, and start to reuse across pages, audiences, and channels”

“I think we’re bleeding cash because we’re not coordinating our communications and creative activities. This conference might help us stop this.”

“I’ll be able to see how leading companies have implemented frameworks that help them make decisions faster, and once, across multiple channels”

“This event will help us build a globalisation-ready, scalable content and design strategies (on the web and beyond)”

Some stats to get you thinking
  • Omnichannel is an area where even established brands can be first-movers. 26% of companies have yet to take any action regarding an omnichannel strategy. (Rakuten)
  • 87% of customers think brands need to put more effort into providing a seamless experience. (Zendesk)
  • For ~60% of marketers & execs, personalisation still acts as a channel-specific solution integrated with only some elements of the tech stack (pure360)
...tackle a specific upcoming project or campaign
You can say:

“Our audience wants meaningful, value-added content personalisation. This event will show us how to build usable processes that support that.”

“This event will teach me methods for designing services that are complete and comprehensive, covering all the ways our clients connect with us”

“We want to be able to reach new audiences and markets, but we need to learn how to balance that with our current workload. These case studies will really help.”

“I want to be aware of new solutions and techniques from – chatbots to AR – before or at the same time as our competitors”

Some stats to get you thinking
  • 60% of marketers struggle to personalise content in real time – yet 77% believe it’s crucial (cmo.com)
  • Omnichannel communications campaigns are highly measurable. Every dollar spent in tracking the output of your channels returns $13. (Nucleus via mGage)
  • Georgia State University organized and automated, omnichannel knowledgebase library returned a 372% ROI in 4 months, with an annual benefit of over a million dollars. (Nucleus)
...become part of a community that can help, and might even come work for you
You can say:

“There will be lots of people to meet that are interested and knowledgeable in new issues we’re facing. I can bring back lessons learned from a unique community of practice”

“I’ll have the chance to better my understanding of how my job influences and connects with other roles so that we collaborate more effectively”

“This event is going to attract people who want to work on the cutting edge. Those are the kind of people we want on our team!”

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