Omnichannel conference sponsor
Aprimo
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.
Additional content
Article: How a Shift in Control has Caused a Disruption in Customer Experiences
This shift in control of marketing messages from the brand to the consumer has changed the rules of the game and created massive disruption across organizations. The 2017 Gartner Customer Experience in Marketing Survey found that “more than two-thirds of marketers say their companies compete mostly on the basis of CX. And in two years’ time, 81% say they expect to be competing mostly or completely on the basis of CX.
eBook: Reverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made. You can use reverse engineering as a learning tool to produce new, successful customer experiences more quickly and with fewer resources. Then you can create processes to repeat them.
Webinar: Content & the Customer Experience – Best Practices for B2B Marketers
In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, will discuss the most common content challenges organizations are experiencing today and how they relate to customer experience.
Webinar: Mind the Gap – Making Marketing More Productive
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive! Created and Presented by Aprimo & SiriusDecisions.