Omnichannel Conference 2019 Speaker

Lisa  Welchman

Lisa Welchman

Global thought leader
Managment consultant in digital governance
@lwelchman

Lisa Welchman is an internationally-recognized author, speaker, and management consultant, who is a leading pioneer and thought leader in the field of digital governance. Lisa began her career in digital in Silicon Valley in 1995, coding Web pages for Netscape. She was Program Manager for Web Publishing at Cisco Systems until 1999, when she established WelchmanPierpoint, a consultancy that focused on large website management. At WelchmanPierpoint, Lisa and her team conducted web operations management and governance projects and developed the first structured methodology for assessing digital governance maturity.  Lisa’s book, Managing Chaos: Digital Governance by Design, was published by Rosenfeld Media in February of 2015.

Currently, Lisa consultants with clients and conducts workshops and master classes that focus on improving communications and work conditions of digital workers in large enterprises.  Lisa’s current research focus centers around defining and emplacing the ethical guardrails that are essential in a globally-networked world. Lisa speaks internationally on issues related to digital governance, the rise of the information age, and the role of the information worker.

Omnichannel Conference 2019 session(s)

[Keynote] Governance frameworks for omnichannel

Additional content

Presentation: What You Are Doing Wrong with Digital Governance
Digital governance is the backbone that allows content professionals to drive their strategies through the business. In this clip from Content Marketing World 2016, Lisa Welchman shares why digital governance is important and how to put theory into practice.

Article: Who is responsible for digital mistakes?
Despite the ubiquity of digital, few organizations have a real sense of who is accountable for digital quality. And often, that quality can be low.

Article: Asked And Answered: Three Big Digital Governance Questions
Everywhere we look, organizations are doing more and more with digital. Web sites, mobile sites, mobile applications, microsites, and social software channels continue to proliferate. This creates a special challenge for marketers—particularly when it comes to sustaining an effective, on-brand experience for customers.