Omnichannel Conference 2019 Speaker
Arjen van den Akker has a background of 25+ years in computer engineering and marketing and has worked at a series of international B2B software vendors, helping them turn technology jargon into clear propositions that relate to business outcome.
He joined SDL in 2012 and works as Director of Product Marketing for SDL’s digital experience and content management products.
Omnichannel Conference 2019 session(s)
[Presentation] 14:50 – Solving the global content challenge
Overview: The Global Content Operation Model (GCOM). To manage content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform across the entire content supply chain. The Global Content Operating Model (GCOM) is a comprehensive strategic approach to manage, process and deliver content across departments and platforms in order to lead to growth and sales. To learn more about GCOM, you can also explore this eBookand webinar.
Study: Remove Translation Barriers That Obstruct Digital Experience Success. This study by Forrester Consulting, identifies translation-related barriers that obstruct global web success and provides key recommendations that will enable enterprises to gain competitive advantage through a Global Content Operating Model.
Webinar: Five Future State of Content. Content is at the heart of every customer journey. However, to meet the speed and volume of future content requirements, companies need to adopt the latest advances in technology. Artificial Intelligence (AI) and Machine Learning (ML) will be the most powerful tools in your content arsenal for an edge over the competition, a way to meet the demands of a global audience, and the key to security and compliance. To learn more, visit this webpage.
Webinar: The Next Big Thing – Microcontent. As best practices for delivering technical content in a global, omni-channel world continue to evolve, a new frontier is emerging. One that will change how we write and structure content for newer generations of consumers. These changes require more than just new tools, they require new writing skills as our journey continues from unstructured document-based writing to topic-based writing and on to structured block-based writing (microcontent). To explore other webinars, you can visit this channel.