Omnichannel Conference 2019 Speaker

Noz Urbina

Noz Urbina

Urbina Consulting
Principal & Content Strategist

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others. Noz is co-founder and Programme Director of OmnichannelX.

Omnichannel Conference 2019 session(s)

[Workshop] – Adaptive content modelling for omnichannel delivery
When: 13:30 – Wednesday, January 30
Where: Polder 2

[Keynote] – Opening address: Welcome!
When: 09:00 – Thursday, January 31
Where: Polder 3

[Keynote] – Opening address: Welcome back!
When: 09:00 – Friday, February 01
Where: Polder 3

Additional content

Article: “Adaptive Content: The Omnichannel Technique You Need to Implement” on the Content Marketing Institute Blog
A definition and contextualisation of omnichannel content strategy and adaptive content that examines their value proposition for content marketing.

Podcast: “A Responsive Web Design Podcast” with Karen McGrane & Ethan Marcotte
Single-source, multi-channel, omnichannel—what does it all mean for responsive web design. Noz Urbina helps us sort things out.

“It still kind of flips me out that m-dots ever existed or the idea of having a separate website for each channel. How did that ever occur to anybody as being a good idea?” – Noz

Podcast: “Noz Explains Adaptive Content” on “Insert Content Here” with Jeff Eaton
This episode talks about Adaptive Content and the changing face of customer engagement. What does “omnichannel” mean? Is it more than a buzzword? What steps can organizations take to prepare for it? Spoiler Alert: It all relies on well-modeled content…

Podcast: “AI (chatbots) and Structured Content” on “Insert Content Here” with Jeff Eaton
Noz returns to the ICH podcast to discuss how channels like chatbots and conversational interfaces fit in with the rest of your omnichannel strategy.