Omnichannel conference speaker

Rob Punselie

Rob Punselie

Principal consultant

Rob Punselie is principal consultant and founder of ContentKings, a Dutch consultancy firm in Rotterdam leading clients towards digital customer success. He is a seasoned UX researcher and consultant. Together with his team he managed 400+ successful international digital projects over the last 20 years.

Omnichannel Conference 2022 session(s)

Interactive learning

Additional content

Jobs To be Done stelt je in staat  om te focussen op het wérkelijke probleem van je klant. Ontdek de Jobs To Be Done van je klanten met een behoefteonderzoek.
Hoe overtuig je mensen met cijfers? Voorbeeld: de Corona case.
In this article, Rob Punselie will explain why JTBD is vital for discovering the real reason people engage with your business and your platform. Through extensive experience with jobs to be done, he has seen how it helps focus resources and encourage innovation.

Past event sessions

2021Improving healthcare information & innovation

2021Did you get the wrong pill?

2021Achieve omnichannel success applying the Jobs to be Done framework

2020Managing conflicting visions on customers & digital success: War & Peace in a digital age

2020Customer loyalty in the Digital Age

2019Customer loyalty in the Digital Age: Customer loyalty in the Digital Age - Examples and Lessons Learned