Omnichannel conference speaker

Rob Punselie

Rob Punselie

Principal consultant

From his first job onwards, in 1993 as publisher and editor-in-chief of ASML manuals, Rob Punselie realized that the only matter that counts in marketing and business is getting the customer’s job done.

Rob worked on these goals in all his positions: as a freelance copywriter, chairman of the Dutch technical writers' society, author of several books, and later on university teacher at Leiden University and UX researcher/consultant at his company ContentKings for major public and private organizations in the Netherlands.

As managing consultant at ContentKings he has been responsible for more than 350 digital projects in the last twenty years.

Omnichannel Conference 2021 session(s)

Interactive learning

Additional content

Jobs To be Done stelt je in staat  om te focussen op het wérkelijke probleem van je klant. Ontdek de Jobs To Be Done van je klanten met een behoefteonderzoek.
Hoe overtuig je mensen met cijfers? Voorbeeld: de Corona case.
In this article, Rob Punselie will explain why JTBD is vital for discovering the real reason people engage with your business and your platform. Through extensive experience with jobs to be done, he has seen how it helps focus resources and encourage innovation.

Past event sessions

2020Managing conflicting visions on customers & digital success: War & Peace in a digital age

2020Customer loyalty in the Digital Age

2019Customer loyalty in the Digital Age: Customer loyalty in the Digital Age - Examples and Lessons Learned