Omnichannel conference speaker
Michael Priestley is an information architect, taxonomist, and content architect focused on the intersection of semantic content, user experience, and SEO at enterprise scale.
Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements and delivering common processes and standards. He was named an OASIS Distinguished Contributor for his development of the DITA content standard.
Omnichannel Conference 2022 session(s)Presentation
Slides: Making Marketing Content Intelligent
Check out Michael’s presentation walking through how IBM uses structure to make marketing content reusable and adaptable for multiple needs.