Omnichannel conference speaker

Michael Priestley

Michael Priestley

Avalara
Information architect/taxonomist
@ditaguy



Michael Priestley is an information architect, taxonomist, and content architect focused on the intersection of semantic content, user experience, and SEO at enterprise scale.

Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements and delivering common processes and standards. He was named an OASIS Distinguished Contributor for his development of the DITA content standard.



Omnichannel Conference 2022 session(s)

Presentation

Additional content

Slides: Making Marketing Content Intelligent
Check out Michael’s presentation walking through how IBM uses structure to make marketing content reusable and adaptable for multiple needs.

Past event sessions

2021Scalable IA for very large websites

2019Updating content types for marketing and omnichannel: an IBM case study in agile content strategy