Omnichannel conference speaker

Michael Priestley

Michael Priestley

IBM
Lead information architect
@ditaguy

Michael Priestley is an information architect, taxonomist, and enterprise content strategist currently working on an information architecture that governs navigation, linking, and metadata across IBM's websites and content systems.

Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements, and delivering common processes and standards. He is an IBM Senior Technical Staff Member and was named an OASIS Distinguished Contributor in 2017 for his development of the DITA content standard.


Omnichannel Conference 2021 session(s)

Presentation

Additional content

Slides: Making Marketing Content Intelligent
Check out Michael’s presentation walking through how IBM uses structure to make marketing content reusable and adaptable for multiple needs.

Past event sessions

2019Updating content types for marketing and omnichannel: an IBM case study in agile content strategy