Omnichannel Conference 2019 Speaker
Michael Priestley is a product owner and content technology strategist, currently leading the IBM Marketing Taxonomy Guild to revise and align taxonomy initiatives across the marketing ecosystem. He has experience working with and across documentation, support, training, and marketing content as an enterprise content technology strategist.
He was one of the original architects and editors of the DITA standard, was named an OASIS Distinguished Contributor in 2017, and is currently co-chairing the Lightweight DITA subcommittee.
Omnichannel Conference 2019 session(s)
[Presentation] – Updating content types for marketing and omnichannel: an IBM case study in agile content strategy
When: 10:50 – Friday, February 01
Where: Polder 3
Slides: Making Marketing Content Intelligent
Check out Michael’s presentation walking through how IBM uses structure to make marketing content reusable and adaptable for multiple needs.