Omnichannel conference speaker

Evgenia Popova

Evgenia Popova

Content Strategist

I come from Russia and currently live in Graz, Austria. In 2009, I studied Business-Informatics in Moscow, Russia (BSc). Afterward, I graduated in Software development & Economics in Graz, Austria (MSc).

I worked as an IT project manager on intralogistics sites and at the same time, I tried to set up my own business - After a couple of years of trial and error, I understood that knowledge in Software development and Informatics is simply not enough to set the business for success.

That's why in 2017 I started my second master's study, this time in Content-Strategy (FH Joanneum, Graz). After graduation in 2020, I founded my content strategy agency GenialContent.

Omnichannel Conference 2022 session(s)


Past event sessions

2021How to get free traffic with a content-reuse strategy