Omnichannel Conference 2019 Speaker
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers in 2016.
Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us.
Omnichannel Conference 2019 session(s)
[Workshop] – Journey Mapping Across Channels
When: 09:00 – Wednesday, January 30
Where: Polder 3
[Presentation] – Increase trust and engagement with omnichannel strategies
When: 13:50 – Thursday, January 31
Where: Polder 1 & 2
Article: Mobile First Is Just Not Good Enough: Meet Journey-Driven Design
While the concept of mobile-first began as a philosophy to help prioritize content and ensure positive, device-agnostic experiences, budgetary and scheduling constraints often result in mobile-first meaning mobile-only. Marli explores how a new approach can help.
Blog: It’s Not Me, It’s You: Consumer-Centric Strategies Build Trust
For the past 18 years, the Edelman Trust Barometer has measured brand trust around the globe. This year, they titled their report “The Battle for Truth.” It’s not a subtle message. US consumer trust has decreased in every realm: NGOs, business, government, and the media. Marli explores why and how consumer-centric strategies build relationships.