Omnichannel conference speaker

Margot Bloomstein

Margot Bloomstein

Appropriate, Inc.
Brand and content strategist
@mbloomstein

Over the past two decades, Margot Bloomstein has emerged as one of the leading voices in content strategy. She’s the author of Content Strategy at Work (2012), the principal of Appropriate, Inc, and the author of a forthcoming book about how brands can build trust through content and design. Margot developed BrandSort and the message architecture-driven approach to content strategy now popular with many practitioners. Her work shapes the communication of corporate social responsibility at Timberland, crisis response content at Harvard University, and strategy for cultural tourism in Nevada.

Her clients also include the American Montessori Society, Lindt & Sprüngli, Lovehoney, Scholastic, and Sallie Mae. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot has been the keynote speaker for World Information Architecture Day Boston, Content Strategy Forum Frankfurt, UX in the City: Manchester, and other events. She teaches at FH Joanneum University in Graz, Austria, and tweets at @mbloomstein.

Margot will be part of our Omnichannel panel of experts to answer your most burning questions!

Past event sessions

2020Transforming your brand into a trusted source

2020Building a brand-driven message architecture