Why do you need a Headless Experience Engine?

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In this session, I will discuss the various approaches to building experiences including the role of monolith suites, DXPs, custom/home-grown platforms, CDPs, Personalization Engines and headless content + commerce platforms. I will then offer my perspective on some of the shortcomings of each as they are understood and architected today. I will introduce the concept of Headless Experience Engine and talk about how it disrupts the status quo and provides a whole new way of thinking about building omni-channel experiences. I will use a mock customer example to demonstrate the value of the headless experience engine.