2022: Omnichannel presentation

The politics of information architecture

Watch and share this session's Micronar

All too often, a company’s information architecture is simply a reflection of their org chart. The needs of these internal organizations often compete or conflict, at the cost of both company and customer needs.

A customer-oriented IA can be used to drive agreement, and resolve disagreements – both across functional priorities, such as brand vs ux vs seo, and across business priorities, such as different products and services competing for customer attention.

But an information architecture must be more than based on principles: it must itself be principled. Because the information architecture acts as a contract of common purpose and approach across teams with different priorities, systems, and timelines, changing or disregarding the information architecture becomes itself a political act.

We will review some of the conflicts that information architecture can resolve, and some of the challenges it must survive to be successful.


What you’ll learn

  • Understand the goals and principles of a customer-oriented enterprise IA
  • Understand how IA can resolve disagreements across teams
  • Understand the political impact of IA changes.