2022: Omnichannel presentation
The journey to silo-free content strategy
Content touches every part of the audience journey, from acquisition to enablement to retention. The challenge is that most companies separate these touchpoints into distinct teams, with clunky hand-offs and little collaboration. And the audience feels it. The internal friction impacts the audience experience. How do you break down these internal silos to deliver a smart, seamless journey to add value for the audience?
In this session, Ashely Faus will walk you through some of the steps that Atlassian took to integrate silos in a diverse, multi-disciplinary environment.
What you’ll learn
- How to align teams to a core vision and mission
- Assigning roles and responsibilities to get things done, without creating discrete silos
- Connecting content experiences with impactful metrics.