2020: Omnichannel presentation
The state of omnichannel maturity: Milestones on the expedition
Crawl-walk-run doesn’t feel like it applies when you’re scaling the mountain that is omnichannel. We’ve developed a 15-point maturity assessment that helps marketing leaders, and the agencies, consultants, and vendors that assist them, to establish the to-do’s and capabilities that enable omnichannel greatness.
Forrester Principal Analyst Ryan Skinner will walk attendees through the assessment, sharing some practices and examples that indicate higher levels of maturity in each of the 15 areas along the way. Onwards and upwards, content peeps!