Take your current tech stack to an omnichannel stack
Omnichannel presentation
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Many large enterprises have spent the last five years modernizing their MarTech environments, solving difficult technical problems, moving with vendors to the cloud and building in-house expertise to master complex technology platforms.
In this session, learn how enterprises are moving key services lower in their stacks, to isolate architectural concerns and share capabilities for omnichannel engagement strategies. Get insights on where and how to shift priorities, suppliers and spend going forward. Come away with a reference model you can share with internal teams to drive future strategies.
What you’ll learn
- Understand key limitations of silo’ed MarTech stacks
- Obtain a reference model for a more omnichannel tech stack
- Gain a critical understanding of emerging vendor marketplaces in the CX arena
Speaker(s):
Tony Byrne
Real Story Group