Omnichannel Presentation

Structured content authoring demystified

An approach for all

Structured content, semantic tagging, separate content from layout. If you work in government, science, publishing, financial services, life sciences, aviation, or any other sector, chances are high that you will be asked to migrate to structured content authoring one day.

In this session, we are briefly touching what the arguments are to favour structured content over Word or HTML documents. We are also touching on the subject of semantic tagging: what does it mean to enrich with semantic information.

But we don’t stay at the conceptual level. We will be getting practical. Which concepts do you need to understand to create structured content? How do you avoid having to learn a complex XML standard? Can you still use MSWord? How about existing documents?


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