Omnichannel Presentation

Solving the global content challenge

When: 14:50 - Thursday, January 31                Where: Polder 3

It’s becoming increasingly challenging for organisations to manage the growing volume of digital content across multiple brands, markets and territories. It’s paramount that organisations develop an effective digital supply chain, where the people, processes and technologies work together to enable teams to maximise the limited resources available to them.

A Global Content Operating Model (GCOM) can define processes and technology frameworks that support your entire content supply chain. It can make the delivery of digital channels and campaigns faster, with less IT-overhead and cost.

 

What you’ll learn


  • How to manage the content supply chain across departments and platforms
  • How to apply processes that address each step from content creation and translation to delivery
  • How to make the delivery of digital channels and campaigns faster, with less IT-overhead and cost

Session leader(s):