Omnichannel Presentation

Solving the global content challenge

To manage content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform. A Global Content Operating Model (GCOM) can define processes and technology frameworks that support your entire content supply chain.

Learn how business parameters factor into how you deploy such a model, and see how this model evolves over time, even preparing companies to take advantage of emergent AI.


What you’ll learn

  • How to manage the content supply chain across departments and platforms
  • How to apply processes that address each step from content creation and translation to delivery, and
  • Criteria for selection of technology and services that lead to growth and sales.

Session leader(s):