Omnichannel storytelling from the trenches
How to keep your story straight and not lose your mind
How does the omnichannel mindset apply to the B2B services industry? Much of what you hear and read on omnichannel strategy and execution relates to B2C and retail. But with the vast amount of channels available, B2B service providers also need a holistic approach to content and content marketing.
Avoiding the overly theoretical, this session will be full of anecdotes that show how continuous learning, experimentation and occasional screw-ups work to develop your corporate story and improve your omnichannel process on a day-to-day basis.
What you’ll learn
- How to leverage a clear, central storyline to synchronize your message across multiple online and offline channels
- How to match channels to subthemes of your corporate story
- How to match channels to personas
- What pitfalls to avoid when managing an omnichannel content creation and publication process