Omnichannel content in the wilds of the enterprise
Big businesses have a habit of making circuitous journeys towards new and valuable initiatives – so it is with omnichannel content! In talking to enterprise leaders in both technical and line of business positions and their consulting and agency partners, I’ve seen many of the ways omnichannel content is addressed. In this talk, I’ll share what I’ve seen, in the hopes of equipping those in enterprises (and the partners that serve them) to make quicker progress.
What you’ll learn
- Why enterprises start exploring omnichannel content
- Which business leaders run with the ball, and how they make progress
- How to think about your own strategy for omnichannel content