Omnichannel content at ING
In this case study session, you will get an insight into ING’s Domestic Bank (NL) omnichannel experience strategy and digital content strategy. As well, you’ll see how they implemented that strategy into day-to-day operations. ING is well known for being a front-runner in implementing the Agile Way of Work without compromise.
What you’ll learn
- What ING’s omnichannel strategy & digital content strategy looks like
- How to decentralize content management
- How to use an agile Way of Work and optimize for value