Keep cool and embrace omnichannel transformation
More channels. More formats. More content. More tools. More stakeholders. More customers. More connections between all of these. Omnichannel is a complex mess to handle, with growing expectations for customer experience to drive business and a faster pace of change. With that complexity, it becomes harder and harder to control the steps towards a more holistic way of delivering of an experience across channels.
In this experiential session on changing mindsets and building vision while embracing complexity, we’ll explore examples from omnichannel approaches to an IBM software line, and come out with a fresh mind and some tools for making the change happen.