Increase trust and engagement with omnichannel strategies
When: 13:50 - Thursday, January 31 Where: Polder 1 & 2
The customer’s always right, and the customer no longer trusts your brand. Increasingly, consumers seek out second and third opinions on everything from doctor’s opinions to marketing statements. In fact, the Edelman Trust Barometer found that 2017 showed the sharpest decrease in trust since they began the measurements in 2012! To win back consumer trust and get them to engage with your brand, it’s time for a new, consumer-centric approach.
In this talk we’ll look at examples of multi-channel strategies including unbranded apps, organizational partnerships, and brands shifting from “expert advisor” to “connector and facilitator.” In this session, we’ll explore how to select appropriate channels, build a customer journey, and ultimately measure engagement across channels.
What you’ll learn
- What it means to create an omnichannel strategy
- How to plan holistically across channels
- Tactics for measuring engagement