2021: Omnichannel presentation

How to tell if your content is working

You have never purchased before!

Analytics, heuristics, and testing, oh my! Far too often, we produce content without a thought for how we’ll know it’s serving our audiences or our business.

Or, we measure things that just aren’t meaningful. We can do better. And when we do better, we feel better about our work!

 

What you’ll learn


  • Learn how to ask meaningful questions to find out if your content is working
  • Understand the three facets of a holistic measurement framework and what kinds of questions each can help us answer
  • Get tools to help you specify how you’ll measure content effectiveness and report the results